terça-feira, 12 de dezembro de 2017

Platinum creates real animals for Microsoft Campaign

A nice project created for Havas Dublin. Ad R. Ferla
Client: Microsoft 

Microsoft Surface is hybrid computer tablet. The idea was that the tech meets the nature with amazing adaptations.

When the Agency called us to talk about the project they said the bigger challenge would be to reproduce faithfully the animals. Real animals who adapt themselves into their natural environment. A frog who frozen himself, a hare who turns her fur into white during the snow and a fish who flies. It had to look like a beautiful National Geographic shot. 

The result was a mix of CGI, stock images and lot of retouching.


Check the results.